MARKETING
BRANDING
IN-HOUSE DELIVERY
LABOR
FOOD COSTS
GRANTS
MARKETING BRANDING IN-HOUSE DELIVERY LABOR FOOD COSTS GRANTS
Build a SuccesSful RESTAURANT TODAY!
MEET THE COMMUNITY ORGANIZER
COLTON RAMSEY IS THE CO-OWNER OF THE PIZZA GALLERY IN BURIEN, WA. HE IS A STRONG ADVOCATE FOR SMALL LOCAL BUSINESSES AND CHAMPIONS A COMMUNITY OVER COMPETITION MINDSET. WHILE COLTON HAS ONLY BEEN A CO-OWNER SINCE JANUARY 2022, THE PIZZA GALLERY HAS BEEN IN BUSINESS FOR 32 YEARS. AS A HIGH-VOLUME PIZZA SHOP THAT HAS HAD LOYAL CUSTOMERS SINCE THE 1990s THERE IS A LOT TO BE LEARNED FROM HIS SHOP’S SUCCESS. YOU SHOULD NOT BE ASHAMED TO HAVE A MORE PROFITABLE RESTAURANT, IT HELPS YOU STAY IN BUSINESS AND GIVES YOU AN OPPORTUNITY TO GIVE BACK TO YOUR COMMUNITY AND YOUR EMPLOYEES!
WHAT TOPICS WILL WE COVER IN OUR SKOOL COMMUNITY?
01
MARKETING
What is Colton’s approach to marketing The Pizza Gallery? It is having a near $0 marketing budget. For 25 years 99% of The Pizza Gallery marketing budget was print advertisements through direct mail. Not only is that very expensive but it is becoming obsolete. Colton will dive into his marketing strategies and speak with other people in the food industry about what is effective in today’s landscape.
02
BRANDING
Branding is not just your company colors or the shirts you wear. Branding is what differentiates you from other restaurants and businesses. Two of the things that sets The Pizza Gallery apart is their commitment to the local community (fundraisers, giveaways, brand ambassadors, etc.) and their commitment to local art. The Pizza Gallery collaborates with local artists to paint on pizza boxes that are displayed in the shop lobby. What makes your restaurant stand out and how can customers relate to you beyond your food?
03
IN-HOUSE DELIVERY VS. 3RD PARTY SERVICES
This is going to be a heated topic… Should switching to in-house delivery over 3rd party services be your number one priority as an owner or manager? More and more people are becoming angered with huge fees, bad service, and cold food. With in-house delivery not only will you be more profitable but your reputation will not be tarnished. We are offering a free shortened version of our E-Book to help you reconsider your options with the delivery service you offer!
